How a CA dropout and a software engineer created an online portal for OOH advertising | The loss of business was made up by selling the house, now the turnover of digital billboards reached 200 million » India News
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How a CA dropout and a software engineer created an online portal for OOH advertising | The loss of business was made up by selling the house, now the turnover of digital billboards reached 200 million

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  • How A CA Dropout And A Software Engineer Created An Online Portal For OOH Advertising

new Delhi10 minutes agoAuthor: Varsha Pathak

  • Deepti says that the loss in business and the taunts of relatives had made me so upset that I had locked myself in a room for several days.
  • After this, in 2016 started the business of digital hoardings from a very small amount of 50 thousand, at this time a team of 30-40 people are working in the company.

Delhi-based Deepti Awasthi Sharma is the founder of outdoor advertising startup Gohoardings.com. Together is a successful housewife and a mother. The Noida-based startup helps in booking for online hoardings anywhere across the country. The company has recently started business in Australia. Currently, the company’s revenue is more than 200 million. There is also talk of investment of Paytm founder Vijay Shekhar Sharma in the company.

Started event business at the age of 24

After graduation from Delhi University, Deepti started preparing for CA but due to lack of much interest in studies and jobs, CA dropped the final year and started the event business. Deepti was just 24 years old then. She says that she started the business of the event in partnership. Some sponsorship was also received. Her company got the responsibility of the biggest event in Delhi on 31 December 2014, she says.

In 2016, Deepti started digital hoardings business with 50,000.  Due to his hard work, he achieved a turnover of 12 crores in just two years.

In 2016, Deepti started digital hoardings business with 50,000. Due to his hard work, he achieved a turnover of 12 crores in just two years.

Many celebrities were to attend it, but shortly before the event, the sponsors raised their hands. The event partner also left as soon as the sponsors left. The situation became such that tickets for that event did not sell much and I had to suffer a loss of about 40 lakh rupees. She says, at that time things like do or die had happened to me. However, instead of running away, I organized the event somehow by investing my own money.

To make up for the loss by selling the house

Deepti, 30, says, we had to sell our house to make up for the loss in the event business. We lived in a rented house for many years. Neighbors and relatives started taunting. People have even said that this is the result of the daughter being beheaded and made self-sufficient.

The loss in business, the pain of selling the house and the taunts of relatives, made me so upset that I went into depression. I had locked myself in a room for several days. However, my mother and father never left together. He fully supported.

Today Deepti's company turnover is more than Rs 20 crore.  Currently, a team of about 30-40 people is working in his company.

Today Deepti’s company turnover is more than Rs 20 crore. Currently, a team of about 30-40 people is working in his company.

Deepti says, after about three months of this accident, I got married at the behest of the family members. In a way, he compromised his career and dreams. However, it can be called my luck that I got Vikas Sharma as a supportive husband. When Vikas came to know about my dreams, he encouraged me to do business again and then from there came a Utern in life and started the business of digital hoardings.

Started business by applying 50 thousand

Deepti says, I started the digital hoardings business in 2016 with a very small amount of Rs 50,000. It got a lot of support from development to ideation to financial. Describing the reason behind starting the digital hoardings business, Deepti says, when we did research on this, we found that this field is working in an very unorganized way.

Where nothing is clear. People have to work hard to get a hoarding. Then thought why not to set up your own company where the work of installing hoardings is done in just one click. Vikas works at a tech company in Delhi, says Deepti. I got a lot of technical help from them in starting the business.

At the same time, my knowledge in marketing and account is good. I got the benefit of this here. In this way, we started the business on our own. This idea of ​​Deepti was so right that due to her hard work, she achieved a turnover of 12 crores in just two years and it went on increasing year after year.

Deepti's company has recently started business in Australia, she has also received several awards.

Deepti’s company has recently started business in Australia, she has also received several awards.

Today Deepti’s company turnover is more than Rs 20 crore. Currently, a team of about 30-40 people is working in his company. She herself works continuously from 9 am to 11 pm. Her husband also gives full support in this.

Know how this startup works?

According to Deepti, the customer has to login on our website first. After this, you have to go to the website and search your location (where it has to be installed hoarding) and select it. After the location is selected we get a match. After that a confirmation of the availability of the site and location is sent by the company. Then the artwork and orders come from the customer.

After this, we provide them an ID and password to go live on the location site, so that the customer can track the current status of their work live. Explain that this company takes about 1 lakh rupees to get a hoarding for a period of one month. However, Deepti says that the price of hoarding depends on different states and location wise.

… and finally Deepti says, to start any work it is very important to know its background. Much research should be done on that. There is no shortcut to success. It requires a lot of hard work.

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