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About 100 institutes in Mumbai are teaching Hindi to Bollywood | About 100 institutes in Mumbai are teaching Hindi to Bollywood

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Mumbai4 days agoAuthor: Manisha Bhalla from Mumbai

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Overseas business of Hindi films is also growing at a speed of 27%

  • Bollywood earns from Hindi, but in English

Bollywood is the largest industry in the Indian film industry. The industry is growing at a speed of 10%. Overseas business of Hindi films is also growing at a speed of 27%. It is the strength of Hindi that in the year 2009, Bollywood’s share of revenue coming out of all Juban films was 19% which has increased to 40%.

That means 110% growth. Talking about the profit figures, Bollywood earns from Hindi films but the work is done in English. Even the writer who moved film stories from paper to screen does not have ‘star status’ even today. Gaurav, who co-authored article 15, says that the Hindi film writer is not getting the credit and fees he should get.

Chaitanya Hegde, co-partner of Tulsi Content, says that 2% of the film’s budget is being spent on writing, Gaurav says it should be 4%. If seen, English-speaking Hindi speakers are increasing in this industry. It is an example that now there are more than 100 institutes in Mumbai where pronunciation of Hindi language is taught.

Anand Mishra, who teaches Hindi to more than 25 stars including Varun Dhawan, Katrina Kaif, Nargis Fakri and Jhanvi Kapoor, says more than 80% of Bollywood is learning Hindi. New actors come from the convent who know a little Hindi. According to Mishra, Hindi speakers are also known for correct pronunciation on the sets of films.

He also goes to the set himself and gets the pronunciation right there. Pallavi Singh, who has taught Hindi to celebrities such as Lisa Ray, Jacqueline Fernandes, and Scottish historian William Dollarplay says, “The super elite in Bollywood are people of English culture.” Due to the absence of Hindi on the set, expressions are not available.

These people get stuck there, which is why they learn Hindi. Film producer Anand Pandit explains’ Of course the dialogues are written in Roman English but the foundation is Hindi only. Hindi can never be ignored, but now the producers have started putting dictionary people on the set for the best pronunciation.

Entertainment sector will be 2.42 lakh crore in 2020
According to FICCI report, the media and entertainment sector in the country was 1.82 lakh crore in 2018, which will be 2.42 lakh crore in 2022. Kovid has increased the speed of OTT. In 2018 the OTT platform generated 1200 hours of original content. In 2019 it became 1600 hours. Kovid had 58% of people on entertainment apps.

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